Product Discovery & User Research
Last reviewed
Correct answer: D. An unmet customer need, a pain point, or a desire
Explanation
The principle — an opportunity is defined by the customer's situation, not by the team's plan.
Why the key is correct — Torres is explicit: In this context, an opportunity is an unmet customer need, pain point, or desire. All three are states the customer is in, and none of them names anything the team would build.
Why the others are wrong — a committed feature and a roadmap release are both outputs, and putting either at an opportunity's place hides the need underneath it. A raw customer request usually names an imagined solution rather than the need, which is why it has to be unpacked before it belongs on the tree.
Remember this — if you can only describe it by naming what you would build, it is a solution.
Sources — Teresa Torres on opportunity solution trees, Product Talk.
Sources
“In this context, an opportunity is an unmet customer need, pain point, or desire.”
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