Product Discovery & User Research
Last reviewed
Correct answer: D. In small batches in every iteration, from discovery through to live
Explanation
The principle — research is a rhythm, not a stage.
Why the key is correct — the Service Manual says this means This means doing small batches of user research in every iteration of each development phase - starting in discovery and continuing throughout live. Small batches, every iteration, and continuing after the thing is live, because the questions worth asking change as the service changes.
Why the others are wrong — stopping at the end of discovery leaves every question raised during the build to be settled by argument. A single large phase spends its budget on questions the team has not yet discovered it has. And treating it as something the researcher schedules makes the team a consumer of findings.
Remember this — small batches, every iteration, right through live.
Sources — the UK Government Digital Service Manual on user research for government services.
Sources
“This means doing small batches of user research in every iteration of each development phase - starting in discovery and continuing throughout live.”
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